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What we do
ABOUT US

At Innovate PR we encourage and deliver, creative and innovative music PR services to distribute and promote musical content and artistry. Our competitive campaigns are inspired by our clients, where by their specifications are further designed by us to help direct and steer the marketing of their music persona and repertoire. Innovate's strategic planning, along with passion for the music industry can lead to the best outcomes for our clients and their music career. 

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WHO ARE WE
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Sophia - Campaign Manager / Visual Designer / Social Media Promoter

Role is to overall observe ongoing PR campaigns and to ensure projects are running efficiently and orderly. As a visual designer, another role is to design all graphics that include physical promotion, as well as artist EPKs that are sent to publications along with press releases. Which leads into another role of being a social media promoter, designing a narrative on artist profiles as well promoting music material online. 

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Chloe - Publications Manager / Photographer / Social Media Promoter

Role is to be in charge of the publications side of the agency, which involves setting up mailing lists, research into publications suitable for our clients and writing press releases. Another role, as photographer is to ensure that clients have suitable and professional photographs taken to represent their artist persona; which will be sent along with press releases. 

MISSION STATEMENT
MISSION STATEMENT 

Innovate PR is a newly found Music PR Agency that is based in and around London & Birmingham. We aim to offer outstanding PR services to a range of up and coming artists who seek further establishment and distribution of their music, artist persona and overall music presence. Our mission is clear, we take on client goals and aspirations, apply them through our PR techniques and achieve the best results for our clients!

LOGO DESIGN

In the lead up to designing the Innovate PR Logo, we considered how to to make the visuals and graphics stand out for potential clients and stakeholders. We wanted it to be eye catching and striking to ensure that it made a statement.  Researching the conventions of a logo and existing PR logos, allowed us to gather an understanding of what we wanted our logo to look like. As a music PR agency, we thought we could incorporate a microphone or speaker within the logo design, yet soon after we agreed that this may have been too cliche as we wanted our brand identity to come across as professional and slick.

 

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logo inspiration 

After experimenting with a range of design ideas, colours, contrasts and fonts we developed the Innovate PR Logo. We believe, that after gathering inspiration from existing logos gave us impulse to design the best logo for our agency. The logo reads 'INNOVATE PR', the design of the PR is done specifically to look expressive and eccentric to ensure it stands out. Making it certain that it stands out, is to achieve recognition from current and future clients.  Our logo is a symbol of our brand, it is bold, dynamic and powerful which projects who we are as PR professionals and represents the aesthetic of our PR brand and agency. 

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